Get ready for a game-changer in the world of sports and entertainment! Ari Emanuel, a powerhouse in the industry, has just unveiled his new holding company, MARI, and it's a move that's sure to turn heads.
But here's where it gets interesting: MARI isn't just another holding company. It's a carefully curated collection of assets, including some of the biggest names in tennis, art, and automotive auctions.
Let's dive in.
MARI boasts an impressive portfolio, starting with a suite of prestigious tennis tournaments. From the Miami Open presented by Itaú to the Mutua Madrid Open, and even the Mubadala Abu Dhabi Open, these events are a tennis lover's dream. But it doesn't stop there. MARI also includes Frieze, the renowned arts organization, and a majority stake in Barrett-Jackson, the automotive auction house and lifestyle brand.
And this is the part most people miss: these acquisitions are part of a larger strategy. Emanuel, who is also the CEO of TKO and executive chairman of WME Group, is building an empire of live events and experiences.
In a statement, Emanuel said, "Live events and experiences have never been more powerful. As people value experiences over material possessions, and with the rise of hybrid work and AI, sports, art, lifestyle, and entertainment are becoming even more essential. At MARI, we're building on the global impact of Frieze and the success of the Madrid and Miami Opens to create new ways for audiences to connect and share their passions."
But here's the controversial bit: with such a diverse range of assets, some might question the coherence of MARI's strategy. Is it a case of spreading too thin, or a genius move to capture a wide range of audiences?
MARI's investor list is a who's who of private equity and venture capital, including Apollo, RedBird Capital Partners, and even NBA stars like Luka Dončić and Anthony Edwards.
So, what do you think? Is MARI a well-thought-out strategy or a risky move? We'd love to hear your thoughts in the comments!
