'Transforming Museums for Gen Z: Gus Casely-Hayford's Vision for V&A East' (2025)

In a bold statement, Gus Casely-Hayford, the director of V&A East, emphasizes the transformative power of museums for young people, stating, 'Young people can come in and have life-changing moments.' This sentiment is echoed in his mission to create a welcoming and inspiring space for Gen Z, particularly those who might not feel at home in traditional museums. With a focus on east London's rich creative history and a diverse collection, V&A East aims to engage and empower young, creatively-minded individuals. But here's where it gets controversial: how can museums, particularly those with complex histories, navigate ethical funding and the return of looted artifacts? Casely-Hayford, a scion of the prominent Casely-Hayford dynasty, brings a unique perspective to these issues, having worked in various roles in the museum sector. He reflects on his personal journey, from his sister Margaret's encouragement to his current role, and shares his vision for V&A East, which will open its doors to the public in April 2025. With a focus on representation, identity, and social justice, the museum aims to be a space where young people can explore and express their creativity, while also addressing the bigger issues facing museums today.

'Transforming Museums for Gen Z: Gus Casely-Hayford's Vision for V&A East' (2025)

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